CBD is without a doubt one of the trendiest ingredients in the natural wellness space today. And, it’s no surprise given the recent research conducted on it for everything from insomnia to pain relief. While just a few years ago, CBD-infused products may have been less common, the surge in products, cocktails, creams and tinctures touting this plant compound seem to be endless. However, not all CBD is made equally.
That’s where longtime Logan Square resident, Sherry Frey, comes in. Frey, who left a corporate career to become an entrepreneur, recently launched a new line of CBD-based wellness products under the brand name lylole (ly-lo-lay).
“lylole stands for love yourself, love others, love the earth,” Frey said. “I created lylole for women like myself, who are seeing physical changes in their faces and bodies; things like inflammation, wrinkles, rosacea, dry skin and even acne and are looking for natural ways to heal using powerful plant-based products, versus harsh chemicals.”
The new line initially consists of three flagship products—a tincture, healing balm and facial oil—but Sherry’s vision is for lylole to feature options that inspire daily rituals using plant-based products. These debut products were part of Frey’s quest to identify the most responsibly sourced, efficacious ingredients. She said it took more than a year of research to find the right CBD and botanical ingredient vendors, along with product research and development/testing of these products.
I really believe we can transform the world by raising our collective consciousness of connection, to ourselves, to each other, to the earth.”Sherry Frey
While the lylole line is currently only available for purchase on the lylole website, Frey said she has big plans to feature lylole locally. Proceeds from each purchase go to non-profits like 1% for the Planet.
“I hope to be carried in shops around the Chicago area that are like-minded in the mission to inspire and encourage us to be our best selves through self-care and nurturing,” she said. “My goal [for] lylole is about more than just a beautiful wellness line but that it truly inspires a conversation and a change for women on listening to their bodies and self-care and compassion. When we love ourselves first, we can then more truly and authentically love others.”
CBD tinctures and balms are found in almost every local shop these days and they are here to stay: a recent Chicago Reader article noted that the CBD fad is not just for businesses looking to jump on a high wave—in fact, it’s quite the opposite. It’s for a niche customer base that’s looking for natural relief with proven results, owner of Botanic Alternatives in Logan Square told the Reader. Frey is on the same train.
Looking to incorporate more CBD into your routine? Frey shared her top advice when shopping for CBD products with LoganSquarist.
Myth: All CBD is created equal
Unfortunately, with CBD being so hot, there are companies who are trying to capitalize on the trend without the quality. Because the hemp plant can be so regenerative for the earth by removing toxins, how the hemp is grown and on what soil and how it is harvested and extracted is so critical to the quality. Whether you choose full-spectrum or an isolate or delivery method (oil, vaping, etc.,) is really more of a personal choice.
Education is very important and on our website, in our Ingredients section, we created three helpful primers on: How to Choose CBD, FAQ on CBD and General information about CBD.
Watch out: CBD isn’t always called CBD
When buying CBD products, look for these words in the ingredients list, which indicate there’s actual CBD in the formula: CBD, hemp CBD, full-spectrum hemp extract, phytocannabinoid-rich hemp oil and hemp extract oil. Those are all synonyms for CBD. Hemp seed oil, however, while very beneficial for the fatty acid profile, is extracted from the hemp seeds and does not contain any CBD.
You may begin to see more and more products tout phytocannabinoids or cannabinoids versus just CBD as there are more than 100 identified cannabinoids like CBC and CBG that are just to get the scientific analysis that CBD has had and I anticipate we’ll see increased excitement on other cannabinoids in the future.
Completely new to CBD? Frey has two recommendations for anyone starting to use CBD.
1) Start with a low dosage first. “There’s no such thing as a “correct” dosage given everyone’s physiological makeup is different and clinical trials haven’t been done on humans for all types of delivery methods,” she said. “Starting small and working toward an ideal dosage for you is best,”
2) Always ask for a third-party Certificate of Analysis (COA) for any CBD you might buy. “This ensures the amount of CBD stated is actually in the bottle, the CBD is free from harmful chemical solvents and microbes and the THC levels are within the acceptable range (less than 0.3 percent),” Frey said. “If your CBD brand won’t supply that, RUN.”
Featured photo courtesy Sherry Frey